itákora

This post is a summary of the presentation that Olga C. Santos and I gave in the EuroIA 2015 Summit in Madrid on 24th September, where we discussed how personalization enhances the user experience and how information architecture can help in the process.

Olga C. Santos has a Ph.D in Artificial Intelligence, and I have a Ph.D in Industrial Engineering. She is primarily focused on Academia, while I design experiences for the industry. Although our profiles, backgrounds and jobs are quite different, we both share user-center-design methodologies in our projects, and personalization is just one of them.

Continuar »

Recién acaba de terminar el evento y me vuelvo con más preocupaciones que las que iba.

Continuar »

This is my presentation for EUROIA 2009 at Copenhaguen.

Continuar »

Ayer se celebró un nuevo laboratorio en Cadius, en el que la empresa NextD contó a qué se dedica dentro del mundo del diseño. El objetivo principal de la empresa NextD es repensar el rol del diseñador, que dejaría de ser un mero crítico a una persona que ayuda a las empresas a rediseñarse a si mismas.

Continuar »