8/10/2015
This post is a summary of the presentation that Olga C. Santos and I gave in the EuroIA 2015 Summit in Madrid on 24th September, where we discussed how personalization enhances the user experience and how information architecture can help in the process.
Olga C. Santos has a Ph.D in Artificial Intelligence, and I have a Ph.D in Industrial Engineering. She is primarily focused on Academia, while I design experiences for the industry. Although our profiles, backgrounds and jobs are quite different, we both share user-center-design methodologies in our projects, and personalization is just one of them.